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Dirt Live internet broadcast Tuesday includes Letner, A. Myers and then four days of coverage of SCORE opener from San Felipe

logoSCORE-500x500at Tuesday-7 p.m. PST show; starting Thursday, race coverage
includes Thursday Welcome party, Friday contingency & racer meeting, Saturday race, Sunday awards
     SAN DIEGO—Both from desert racing families and both from SoCal, third-generation racer Harley Letner and second-generation racer Andrew Myers, will be the featured guests Tuesday at 7 p.m. Pacific Time on Roger Norman’s Dirt Live weekly internet broadcast. Airing on, the show is broadcast from the SCORE International tech shop in San Diego.
Roger Norman’s Dirt Live one-hour show is broadcast live weekly and the show is anchored around Norman’s two desert racing series, the SCORE Desert Series and the High Desert Racing Association as well as the new bonus points championship purse program he has developed called the World Championship of Desert Racing. Broadcast studios are located at the SCORE tech shop in San Diego. All live events this will be the ninth Dirt Live show to air.
The season opener of the 2013 SCORE Desert Series will be held this week in Mexico’s picturesque fishing village of San Felipe, located 120 miles south of the U.S. border on the East side of the Baja California peninsula along the azure waters of the tranquil Sea of Cortez. The race will herald the new chapter in SCORE history, starting the tenure of Roger Norman as the owner of the world’s foremost desert racing organization. It also marks the beginning of the 40th anniversary season of SCORE desert racing.
And Dirt Live SCORE race week coverage will cover four days of activities in San Felipe starting with Thursday’s Monster Tecate Welcome party and ending with the post-race SCORE awards celebration on Sunday at the plaza on the Malecon. With all coverage live or same-day action, the primary broadcast team will include not only Norman, but also anchor George Antill along with legendary former racer Ivan Stewart, action sports announcer Dave Arnold and X Games motorcycle racer Sara Price.
Letner, whose grandfather Danny Letner was one of the original SCORE Trophy Truck racers when the class debuted in 1994, is a strong competitor in the unlimited Class 1 and Myers, who has also race for parts of eight seasons in the NASCAR West stock car series, has won both of his Class 10 races this year with teammate Ross Savage.
With entries accepted up to race morning, nearly 250 entries are expected to enter the race. Entries to date have come from 23 US States and 11 countries as competition will be held in 40 Pro and 7 Sportsman classes for cars, trucks, motorcycles and ATVs in the popular race.
“The viewership of the Dirt Live show continues to grow at an accelerated pace and what we air this week in San Felipe will be like no coverage in the history of our sport,” said Norman, who continues to initiate new elements into SCORE desert racing. “From Thursday through Sunday morning we will have nearly non-stop coverage of the MasterCraft Safety Tecate SCORE San Felipe 250.”
     With this week’s 2013 SCORE season-opener in Mexico’s Baja California, Dirt Live will help launch the 40th anniversary season of the world’s foremost desert racing organization with extended live coverage of the 27th MasterCraft Safety Tecate SCORE San Felipe 250. The coverage will include a number of firsts in the history of the sport.
     Coverage will start on Thursday night at 7 p.m. from the Monster Tecate SCORE Welcome Party at the landmark San Felipe arches. The party, fueled by Monster Energy in association with Tecate Cerveza is open to the public with a $2 donation to Cruz Roja, the Mexican Red Cross organization. The party, which will last until midnight, will preceded by vehicle displays and a racer autograph session from 6 p.m. to 7 p.m.
Among the racers expected at the Monster Tecate SCORE meet and greet are B.J. Baldwin, Cameron Steele, Tim Herbst, Troy Herbst and Robby Bell.
     Running from 10 a.m. to 5 p.m. on Friday, SCORE’s colorful Manufacturer’s Midway on the Malecon in San Felipe will be aired with live coverage from the Dirt Live crew at the Baja Mar restaurant and the day’s coverage will conclude with live streaming of the pre-race racer’s meeting on Friday night at 7 p.m. at the Plaza on the Malecon. It will mark the first time in desert racing history that this meeting will be broadcast live on the internet. Norman wil have some special announcements to make at the pre-race racer’s meeting.
With cameras rolling at 6 a.m. Saturday, day-long coverage will include the start and finish of all classes along with hourly race leader updates and race action footage from out on the race course. Cars and trucks will start at approximately 10:30 a.m., three and one-half hours after the last Sportsman ATV leaves the start line. The extensive coverage will include extended air time for both the motorcycle/ATV finish as well as the car/truck finish.
After Saturday’s battle of Baja, Sunday’s SCORE awards ceremony at 10 a.m. (Pacific Daylight Time) at the plaza on the Malecon on the picturesque Sea of Cortez will be broadcast live for the first time in the history of desert racing. Coverage will include special interviews from the Dirt Live set with many of the class winners and top finishers in SCORE’s 2013 season opener, the second round of the new World Championship of Desert Racing bonus points program being held in conjunction with the Roger Norman’s other desert racing organization—the High Desert Racing Association.
     With the show on the air for eight weeks, special guests so far have included R.J. Anderson, Ryan Arciero, B.J. Baldwin, Robby Bell, Johnny Campbell, Kurt Caselli, Justin Davis, T.J. Flores, Robby Gordon, Mike Julson, Brad Lovell, Dan McMillin, Luke McMillin, Cameron Steele, Ivan Stewart, Gus Vildosola Sr, Gus Vildosola Jr and Colton Udall.
     Desert racing public address announcer George Antill is the host of Norman’s Dirt Live program. While being refined weekly, one of the regular elements of the show will be a SCORE social media interchange, allowing fans and racers to comment and ask questions through the SCORE Facebook and SCORE Twitter platforms.  Another special segment each week is Tech Tips with SCORE Tech co-director Jake Velasco.
Andrew Grimshaw, SCORE Media Production Manager, is the coordinating producer of the show. The program is hosted on, the world’s largest streaming internet site.
     In its 40th year as the world’s foremost desert racing organization in 2013, the three-race 2013 SCORE Desert Series, with all three massive special events held in Baja California, Mexico, starts with this weekend’s 27th MasterCraft Safety Tecate SCORE San Felipe 250. Both starting and finishing in Ensenada, the other two events will be the 45th Tecate SCORE Baja 500 (May 31-June 2) and the 46th Tecate SCORE Baja 1000 (Nov. 14-17).
     The 2013 SCORE Desert Series will also be part of the quickly-evolving World Championship of Desert Racing, which will combine points accumulated in the three SCORE Baja races along with points earned from three of the four-race 2013 HDRA Series, all held in the United States. Both the SCORE and HDRA series will crown their own individual class and overall point champions as well with a bonus purse for those racers who qualify for the World Championship of Desert Racing points bonus purse program to earn a desert racing World Champion title.
With a growing total, for the inaugural World Championship of Desert Racing bonus purse, an official total of $45,000 has been posted to date from new SCORE sponsors Amber Racing Services ($25,000), King Shocks ($10,000) and Rigid Industries ($10,000).
For car and truck classes with at least five starters in each qualifying race in 2013, the World Champion titles will be decided on combined points from the three SCORE races and three HDRA races with the bonus purse paid using the same formula based on total purse and number of starters in each class as is used currently for each SCORE race.
For the pro motorcycle and ATV classes, the World Championship of Desert Racing will include points earned in the three SCORE Baja races as well as the AMA National Hare and Hound race to be held during the HDRA Reno 500.
    In addition to season class point championships and World Championship titles, the racers are also competing for part of the nearly $400,000 in cash purse and contingency postings each race. There are also annual SCORE Off-Roadsman of the Year Awards including the MasterCraft Safety SCORE Rookie of the Award that also receives a $2,000 cash bonus and custom-made driver’s race suit. Drivers in the Pro car and truck classes are also attempting to earn prestigious SCORE Toyota Milestone Awards given to all car and truck class drivers who complete every required mile of the race season.  These awards are being presented by Toyota Motorsports for the 28th consecutive year.
     Norman acquired ownership of the world-renown SCORE International on Dec. 20, 2012 from Sal Fish, 73, the iconic godfather of desert racing who ran SCORE for 39 years.
As a hotel/casino owner in northern Nevada, business developer and a champion racer, Norman re-started the High Desert Racing Association, (HDRA) in 2011. HDRA was highly regarded when it was active originally in the 1980s and early 1990s.  HDRA was actually bought out by Sal Fish in the early 90’s, thus making SCORE the dominant racing organization.  Things have come full circle as HDRA owner, Norman, now buys SCORE.
In addition to business interests in both San Diego and Reno, Norman owns the Crystal Bay Casino in North Lake Tahoe, Nev. as well as Wide Open Excursions desert ride-n-drive tour company with branches in Ensenada, Mexico, Cabo San Lucas, Mexico, and Reno, Nev.
Norman is a regular with his ‘Pit Stop with Roger’ segment on his new weekly webcast internet show on Live.
     Official Sponsors of the SCORE Desert Series are fueled by Monster Energy-Official Energy Drink: Tecate Beer-Official Beer/Official Race Sponsor, BFGoodrich Tires-Official Tire, Amber Racing Services-Official Race Fuels, Rigid Industries-Official Lights, King Shocks-Official Shock Absorber, Coca-Cola-Official Soft Drink, Wide Open Excursions-Official Tour Company, Crystal Bay Casino-Official Casino, Volaris Airlines-Official Airline, MasterCraft Safety-Official Safety Seats, Fox Car Rental-Official Rent-A-Car, Graham Watchmakers-Official Timekeeper, Satellite Phone Rental Company, Slime-Official Tire Sealant, Symons Ambulance Company-Official Ambulance, Azunia Tequila-Official Tequila.
Additional SCORE Sponsors are – Visit Baja California Sur, Proturismo Ensenada, Baja California Secretary of Tourism, COTUCO Mexicali/San Felipe, Blue C Advertising, PCI Race Radios, McKenzie’s Performance Products and Advanced Color Graphics.
For more information, visit the official website of the new SCORE Desert Series at

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