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Dana Zamalloa Joins Blue C Advertising To head up new Infusion Marketing™ Division

Dana Zamalloa pic 1Costa Mesa, CA, February 28, 2012 – Dana Zamalloa, President of Scarlet X Marketing has joined forces with Blue C Advertising to head up a new division called Infusion Marketing™ This new division of Blue C Advertising will expand   Blue C’s current capabilities to include: the Infusion Marketing™ concept, brand strategy, public relations, event management, event activation and social media integration.
“Blue C has always been known as an agency with outstanding creative and marketing strategy,” said, Dana Zamalloa. “Merging my boutique company into a larger agency was the natural step to fully engage the theory of Infusion Marketing™.  Infusion Marketing™ is a new way to engage a brand that encompasses the brands core attributes with creative strategy, effective marketing strategy, public relations and sales generation.”
“Dana brings a very unique skill-set as a marketer,” said Eric Morley, founding partner, Blue C. “Her proven track record for engaging brands with consumers along with her style and zest for developing innovative marketing programs will be a great asset to Blue C. Her best work is still to come.”
Dana Zamalloa graduated from the University of Nevada, Las Vegas (UNLV) with a bachelor’s degree in communications and a minor in political science. Zamalloa began her thirteen-year marketing career in medical marketing in Las Vegas and in 1999 moved to California and became the Senior Marketing Communications Manager for Toyo Tires. In 2007, she relocated to Charlotte, NC to head up the marketing communications department for Continental and General Tire. In 2012, she moved back to Orange County and started Scarlet X Marketing.
For more information on Blue C and to find out what Infusion Marketing™ can do for your brand please visit our website at


About Blue C:
Blue C is a strategic marketing and branding firm located in Orange County, California. Established in 1996,

the focus of the agency has been to connect exciting brands with consumers through targeted initiatives founded in solid strategy and award winning creative development.

Through a clear understanding of our client’s business objectives, we develop cohesive marketing communication initiatives that are customized and distributed to targets across print, direct response, media, marketing collateral, web, social media and integrated viral film productions.  Our approach to messaging communications remains focused on understanding the environments in which our client’s targets work, live and breath brands, then developing targeted messaging tactics within those very environments to engage buyers, create trial and develop brand acceptance and sales growth.

Blue C is Located at 3183-C Airway Avenue in Costa Mesa, California and can be found at

For more information:
Companies looking to inquire about our services can direct their calls to Eric Morley, Co-Principal and Director of Growth Development:
Blue C Contact:
Eric Morley
Dana Zamalloa

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