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Blue C Wins Gold and Silver at OC Ad Federation Awards for Work on Monster Energy MINI X-raid Films

BLUEC 1COSTA MESA, CA, March 13, 2013 – The wins keep coming for the Monster Energy MINI X-raid team as their marketing and film content partner Blue C has won two separate awards for their work documenting the team and their racing efforts in the far reaches of the world.
Blue C won a Gold Addy Award for “Branded Content, More than 60 Seconds” for their film introducing Monster Energy MINI X-raid driver Kyzysztof Holowczyc of Poland, shot entirely in North Africa.  Krzysztof’s unique personality and driving style was a central theme that Blue C sought to promote to fans across the globe.  Blue C also won a Silver Addy Award for “Branded Content, 60 Seconds or Less” for their work highlighting the entire Monster Energy Mini X-raid team 2013 Dakar Rally victory.  Shot on location in Morocco, North Africa, Argentina, Chile and Peru, Blue C was selected to create unique and exciting films of the X-raid team to share with its worldwide fan base.  Using dramatic aerial, in-car and ground footage, the film’s edit gave fans an exciting and powerful perspective of the entire team as they reached their goal of Dakar victory.
Blue C was humbled to not only be part of the winning effort on behalf of the Monster Energy MINI X-raid team, but to be recognized for their efforts as well.  “I am amazed at the great work that comes from Blue C Advertising.  This year Blue C really raised the bar with their tremendous creativity and hard-hitting creative for Monster Energy Drink, winning two Gold ADDY Awards and one Silver ADDY Award” said Lisa Libudziewski. President of the OC Advertising Federation.
Blue C is a strategic marketing and branding firm located in the heart of Orange County, California. Established in 1996, the focus of our agency has been to connect exciting brands with hungry consumers through targeted initiatives founded in solid strategy and award winning creative development.

Through a clear understanding of our clients’ business objectives, we develop cohesive marketing communication initiatives that are customized and distributed to targets across print, direct response, media, marketing collateral, web, social media and integrated viral film productions. Our approach to messaging communications remains focused on understanding the environments in which our clients’ targets work, live and breathe brands, then developing targeted messaging tactics within those very environments to engage buyers, create trial and develop brand acceptance and sales growth.

Blue C is Located at 3183-C Airway Avenue in Costa Mesa, California and can be found at

For more information:
Companies looking to inquire about our services can direct their calls to Eric Morley.

Eric Morley

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