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VR-12 Becomes Official Coolant Protection System of Roush Yates Performanc​e Products

Roush YatesMooresville, NC (November 25, 2013) Roush Yates Performance Products is proud to announce a partnership with coolant additive manufacturer VR-12. Under this new arrangement VR-12 will become the official coolant protection system of Roush Yates Performance Products. This relationship will provide customers with excellent service and easy accessibility to inventory.

VR-12, the ultimate cooling system protection, is a concentrate of organic chemical components, mixed through a synergetic process, whose cutting edge design and conservationist concept, have created a product that protects your racecar’s cooling system, and saves you money, while you preserve the planet. Its exclusive and innovative composition protects your racecar’s cooling components from rust and corrosion, reduces electrolysis providing better heat transfer, lowering your engine’s temperature.

Roush Yates Performance Products will help encourage and educate the racing markets they serve about the benefits of VR-12. VR-12’s “vitamins for your radiator” will be available in store, online at, and on Roush Yates’ trailers as they travel to crown jewel events across the country.

“VR-12 represents a company that promotes efficiency and environmentally responsible performance, two important values at Roush Yates Performance Products,” said Todd English, General Manager for Roush Yates Performance Products. “We are proud to partner with VR-12 and I believe this new relationship will enable engine builders and racers alike to make use of resources previously unavailable.”

VR-12 helps with the use of dirty tap water or foreign water when you’re racing, which can corrode and oxidize your racecar’s cooling system components. Its unique formula keeps the cooling system working at a higher point of performance when you’re on the track.

“We are very excited to introduce VR-12 to all that can benefit from the use of this incredible product,” said Luis M. Latour, President and CEO of VR-12. “VR-12 is proud to be in partnership with Roush Yates Performance Products to bring awareness educating consumers on how VR-12 will not only be essential protecting the engine and every inch of the cooling system but at the same time help save our environment. Turning track water to racing water, better heat transfer, lower temperatures and better engines performance, all while being environmentally conscious are benefits of the VR-12 Ultimate Cooling System Protection”.

Roush Yates Performance Products will carry VR-12 products starting in November 2013. To learn more about VR-12 and Roush Yates Performance Products, please visit or



Press Release Supplied By: Roush Yates

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