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AutomotiveTouchup Offers Custom-Specified DIY Paint Pens

Auto TouchUp PensApply Clean, Convenient Primer, Basecoat and Clearcoat for a Factory Finish

NEW ORLEANS – AutomotiveTouchup, the leading manufacturer of specialty automotive touchup paint products, has released its Touchup Paint Pen series. Clean, convenient and cost-effective, the touchup pens make DIY automotive touchup work quick and easy. AutomotiveTouchup offers high-quality, custom-specified paints beautifully matched to the vehicle’s original factory colors and applied through a DIY paint pen system for a professional look:

* Primer Paint Pen – The Primer Paint Pen’s grey primer adheres directly to bare metal and plastics, providing a clean, neutral base surface over which to paint. Designed to be easy-to-control with strong adhesion, it easily fills scratches and chips.

* Basecoat Paint Pen – Manufactured with the highest quality paint per-order, Basecoat Paint Pens are custom matched to the vehicle’s original factory color code and applied in coats.

* High Gloss Clearcoat Paint Pen – The High Gloss Clearcoat Pen is directly applied over the touchup basecoat.

This delivers a glossy surface and helps match the newly touched up paint to the proper color, as most automobiles are manufactured with both clearcoat and basecoat paint.

To watch a how-to video on AutomotiveTouchup Paint Pens, visit

“For more than a decade we’ve led the industry in manufacturing custom-formulated precision touchup paint technology,” said Jeremy Thurnau, president, Microfinish. “We use only top-tier brand paint in our precision-driven process, which formulates more than 60,000 original OEM colors and employs more than 300,000 custom mixed formulas.”

AutomotiveTouchup offers an exclusive color match guarantee and an unrivaled paint code color database. It manufactures specialty automotive paint, aerosol spray paint cans, touchup bottles, touchup paint pens and more from its state-of-the-art facility in New Orleans.

About Microfinish LLC
AutomotiveTouchup is a division of Microfinish LLC, which produces coatings for vehicular and industrial equipment repair and refinishing. Microfinish works to provide customers with sustainable high-quality coatings and support services, and is dedicated to creating products that meet the highest standards for human and environmental health and safety. By manufacturing its products to exacting standards, Microfinish has reduced volatile organic compounds levels to below Department of Environmental Quality regulations and industry standards. For more information call 1.888.710.5192 or visit or


Press Release Supplied By: Becky Shephard

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